Who we are

Before we answer that… let’s talk about who we are not. We are not a company. We are not a product. We are not some guy slinging spiritual slogans printed on fabrics that other humans will wear…

We are Being.

And we are also not, not all of those other things. That’s the paradox of This. Just when you think you have it figured out, it reminds you that there is nothing to figure out. No one to figure it out.

So do we seem to live in Bend, Oregon? Yes.

Do we seem to value meditation, stillness, and the subtle art of not being caught in the illusion? Yes.

And still… none of that is what or who we are.

So buy a shirt or a hoodie or 5 or 6. Or don’t. Perfect either way.